Color

#77094e

#77094e
hex#77094e
rgbrgb(119, 9, 78)
hslhsl(322, 86%, 25%)
oklchoklch(0.38 0.152 349.6)
Closest name: Beet Red (#7e203f)Relative luminance 0.0467

Colors that go with #77094e

Sea Green, Teal and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#097731

#680977 · #770918

#4e7709 · #094e77

Split-complementary

Open in tool →

#187709 · #097768

#776809 · #097731 · #091877

Contrast

#77094e as textRatioAAAA largeAAAFix
Aaon white
10.86:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #df1193 as the text (4.64:1)
  • AAA: use #f35ebc as the text (7.14:1)
  • AA: or shift the background to #a8a8a8 (4.57:1)
  • AAA: or shift the background to #d1d1d1 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #77094e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#77094e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #77094e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #77094e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/77094e-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md