Named color

Beet Red

#7e203f
hex#7e203f
rgbrgb(126, 32, 63)
hslhsl(340, 59%, 31%)
oklchoklch(0.405 0.13 5.3)
Relative luminance 0.0583

Beet Red on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.

Colors that go with Beet Red

Teal, Crimson and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use Beet Red

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#207e5f

#7e206e · #7e3020

#407e20 · #20407e

Split-complementary

Open in tool →

#207e30 · #206e7e

#6e7e20 · #207e5f · #30207e

Contrast

Beet Red as textRatioAAAA largeAAAFix
Aaon white
9.7:1passpasspassPasses AAA — no fix needed.
Aaon black
2.17:1failfailfail
  • AA: use #ce4070 as the text (4.59:1)
  • AAA: use #db7597 as the text (7:1)
  • AA: or shift the background to #b3b3b3 (4.63:1)
  • AAA: or shift the background to #dbdbdb (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Beet Red as the background.

Brands using this color

Fonts for this mood

Beet Red reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Beet Red
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7e203f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7e203f-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md