Color

#072fb0

#072fb0
hex#072fb0
rgbrgb(7, 47, 176)
hslhsl(226, 92%, 36%)
oklchoklch(0.39 0.205 264.3)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0521

Colors that go with #072fb0

Midnight Blue, Olive Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #072fb0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b08907

#0783b0 · #3407b0

#b0072f · #2fb007

Split-complementary

Open in tool →

#b03407 · #83b007

#b00783 · #b08907 · #07b034

Contrast

#072fb0 as textRatioAAAA largeAAAFix
Aaon white
10.28:1passpasspassPasses AAA — no fix needed.
Aaon black
2.04:1failfailfail
  • AA: use #406bf7 as the text (4.66:1)
  • AAA: use #7191f9 as the text (7.12:1)
  • AA: or shift the background to #adadad (4.58:1)
  • AAA: or shift the background to #d6d6d6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072fb0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072fb0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072fb0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072fb0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072fb0-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md