Color

#072ba2

#072ba2
hex#072ba2
rgbrgb(7, 43, 162)
hslhsl(226, 92%, 33%)
oklchoklch(0.368 0.192 264.4)
Closest name: Deepsea Kraken (#082599)Relative luminance 0.0438

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a27d07

#0778a2 · #3007a2

#a2072b · #2ba207

Split-complementary

Open in tool →

#a23007 · #78a207

#a20778 · #a27d07 · #07a230

Contrast

#072ba2 as textRatioAAAA largeAAAFix
Aaon white
11.19:1passpasspassPasses AAA — no fix needed.
Aaon black
1.88:1failfailfail
  • AA: use #406bf7 as the text (4.66:1)
  • AAA: use #7191f9 as the text (7.12:1)
  • AA: or shift the background to #a6a6a6 (4.6:1)
  • AAA: or shift the background to #cfcfcf (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072ba2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072ba2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072ba2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072ba2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072ba2-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md