Color
#037ac4
#037ac4rgb(3, 122, 196)hsl(203, 97%, 39%)oklch(0.562 0.145 246.3)Colors that go with #037ac4
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #037ac4: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #037ac4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #037ac4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #037ac4 in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent.
Blue #0000ff
shipped14 real palettes, including Activision's brand system and Readymag's brand system put Blue beside #037ac4, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #037ac4: 12 real palettes, including Hershey's's brand system and General Mills's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #037ac4: 4 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #037ac4: 8 real palettes, including Astro's brand system and Deep Water, as the supporting colour.
Real palettes that use #037ac4
Tints & shades
Harmonies
Contrast
| #037ac4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.58:1 | pass | pass | fail |
|
Aaon black | 4.58:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #037ac4 as the background.
Brands using this color
- NASCARaccent · #007ac2 · Δ0.327
- Hershey'saccent · #007bbd · Δ1.195
- Dollar Generalaccent · #2a77bd · Δ1.626
- Wiredprimary · #057dbc · Δ1.657
- General Millsaccent · #0074c1 · Δ1.71
- Astroprimary · #3178c6 · Δ1.868
- American Expressprimary · #2e77bc · Δ1.875
- Skechersaccent · #1973c1 · Δ1.891
- Olympicsprimary · #0081c8 · Δ1.97
Fonts for this mood
#037ac4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #037ac4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/037ac4-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md