Color

#0048bd

#0048bd
hex#0048bd
rgbrgb(0, 72, 189)
hslhsl(217, 100%, 37%)
oklchoklch(0.447 0.194 261.1)
Closest name: Denim (#2243b6)Relative luminance 0.0831

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd7400

#00a7bd · #1600bd

#bd0048 · #48bd00

Split-complementary

Open in tool →

#bd1600 · #a7bd00

#bd00a7 · #bd7400 · #00bd16

Contrast

#0048bd as textRatioAAAA largeAAAFix
Aaon white
7.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.66:1failfailfail
  • AA: use #0f6bff as the text (4.57:1)
  • AAA: use #5294ff as the text (7.04:1)
  • AA: or shift the background to #c4c4c4 (4.52:1)
  • AAA: or shift the background to #f2f2f2 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0048bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0048bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0048bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0048bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0048bd-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md