Brand color
PayPal Primary
#042c94rgb(4, 44, 148)hsl(223, 95%, 30%)oklch(0.353 0.174 263.5)PayPal Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.
Colors that go with PayPal Primary
Crimson, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
triadicshippedCrimson completes a triad with PayPal Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is PayPal Primary's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside PayPal Primary, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for PayPal Primary: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with PayPal Primary: 7 real palettes, including Warbyparker's brand system and Bank of America's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with PayPal Primary in 7 real palettes, including Nivea's brand system and Discord's brand system, as the supporting colour.
Tomato #ff6347
shipped4 real palettes, including dbt Labs's brand system and FedEx's brand system put Tomato beside PayPal Primary, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite PayPal Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use PayPal Primary
Tints & shades
Harmonies
Contrast
| PayPal Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.71:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.79:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with PayPal Primary as the background.
Brands using this color
Fonts for this mood
PayPal Primary reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #042c94 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/042c94-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md