Electric Lime
Open in tool →One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear.
Brand color
HubSpot Secondary
#ff4800
hex
#ff4800rgb
rgb(255, 72, 0)hsl
hsl(17, 100%, 50%)oklch
oklch(0.663 0.227 36)From HubSpot brand colorsRelative luminance 0.2589
HubSpot Secondary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 14 public brands that use it and the palettes it appears in.
Colors that go with HubSpot Secondary
Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for HubSpot Secondary: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite HubSpot Secondary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with HubSpot Secondary in 6 real palettes, including Heatwave and Ember, as the supporting colour.
Blue #0000ff
shipped7 real palettes, including Readymag's brand system and Glossier's brand system put Blue beside HubSpot Secondary, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with HubSpot Secondary: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with HubSpot Secondary in 8 real palettes, including Pizza Hut's brand system and Wise's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with HubSpot Secondary: 14 real palettes, including Strava's brand system and Soundcloud's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with HubSpot Secondary: 7 real palettes, including Heatwave and Readymag's brand system, as the accent.
Real palettes that use HubSpot Secondary
Tints & shades
Harmonies
Contrast
| HubSpot Secondary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.4:1 | fail | pass | fail | |
Aaon black | 6.18:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with HubSpot Secondary as the background.
Brands using this color
- HubSpotsecondary · #ff4800
- Redditprimary · #ff4500 · Δ0.413
- Together AIprimary · #fc4c02 · Δ0.69
- Tideaccent · #fb4c06 · Δ0.804
- Redditsecondary · #fc4301 · Δ1.01
- Readymagaccent · #ff5000 · Δ1.174
- Brexsecondary · #ff3d00 · Δ1.436
- Glossiersecondary · #f94200 · Δ1.587
- Prepare your taste buds...primary · #fc5404 · Δ1.73
- Stravaprimary · #fc5404 · Δ1.73
- Substackprimary · #fc5404 · Δ1.73
- Cursorprimary · #f54e00 · Δ1.903
- Cursorsecondary · #f54e00 · Δ1.903
- Soundcloudsecondary · #ff5500 · Δ1.96
Palettes built around it
Fonts for this mood
HubSpot Secondary reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around HubSpot Secondary
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ff4800 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ff4800-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md