Color

#ff643d

#ff643d
hex#ff643d
rgbrgb(255, 100, 61)
hslhsl(12, 100%, 62%)
oklchoklch(0.696 0.197 35.2)
Closest name: tomato (#ff6347)Relative luminance 0.3071

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3dd8ff

#ff3d77 · #ffc53d

#3dff64 · #643dff

Split-complementary

Open in tool →

#3dffc5 · #3d77ff

#77ff3d · #3dd8ff · #c53dff

Contrast

#ff643d as textRatioAAAA largeAAAFix
Aaon white
2.94:1failfailfail
  • AA: use #e02d00 as the text (4.62:1)
  • AAA: use #a82200 as the text (7.26:1)
  • AA: or shift the background to #2e2e2e (4.62:1)
  • AAA: or shift the background to #030303 (7.01:1)
Aaon black
7.14:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff643d as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#ff643d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff643d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff643d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff643d-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md