Color

#ff2974

#ff2974
hex#ff2974
rgbrgb(255, 41, 116)
hslhsl(339, 100%, 58%)
oklchoklch(0.654 0.243 7.9)
Closest name: Burning Fireflies (#ff1166)Relative luminance 0.2411

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29ffb4

#ff29df · #ff4929

#74ff29 · #2974ff

Split-complementary

Open in tool →

#29ff49 · #29dfff

#dfff29 · #29ffb4 · #4929ff

Contrast

#ff2974 as textRatioAAAA largeAAAFix
Aaon white
3.61:1failpassfail
  • AA: use #eb0052 as the text (4.51:1)
  • AAA: use #b3003e as the text (7.03:1)
  • AA: or shift the background to #1f1f1f (4.57:1)
Aaon black
5.82:1passpassfail
  • AAA: use #ff5792 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff2974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ff2974 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff2974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff2974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff2974-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md