Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Color
#fe7543
#fe7543
hex
#fe7543rgb
rgb(254, 117, 67)hsl
hsl(16, 99%, 63%)oklch
oklch(0.718 0.179 39.8)Closest name: coral (#ff7f50)Relative luminance 0.342
Colors that go with #fe7543
Charcoal, Deep Sky Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fe7543: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Deep Sky Blue #00bfff
complementaryshippedDeep Sky Blue sits directly opposite #fe7543 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #fe7543 in 6 real palettes, including Ember and Maple, as the accent.
Blue #0000ff
shipped5 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #fe7543, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #fe7543 in 4 real palettes, including Chalkboard and Polaroid, as the lead colour.
Cornflower Blue #6495ed
split-complementshippedCornflower Blue is a split-complement of #fe7543: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
shippedCrimson is paired with #fe7543 in 6 real palettes, including Burger King's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #fe7543: 10 real palettes, including Postman's brand system and Fivetran blue's brand system, as the accent.
Real palettes that use #fe7543
Tints & shades
Harmonies
Contrast
| #fe7543 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.68:1 | fail | fail | fail | |
Aaon black | 7.84:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe7543 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#fe7543 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fe7543
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fe7543 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fe7543-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md