Color

#fe654d

#fe654d
hex#fe654d
rgbrgb(254, 101, 77)
hslhsl(8, 99%, 65%)
oklchoklch(0.698 0.191 31.3)
Closest name: tomato (#ff6347)Relative luminance 0.3091

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4de7fe

#fe4d8e · #febd4d

#4dfe65 · #654dfe

Split-complementary

Open in tool →

#4dfebd · #4d8efe

#8efe4d · #4de7fe · #bd4dfe

Contrast

#fe654d as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #e41f01 as the text (4.67:1)
  • AAA: use #ad1801 as the text (7.22:1)
  • AA: or shift the background to #303030 (4.51:1)
  • AAA: or shift the background to #030303 (7.05:1)
Aaon black
7.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe654d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe654d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe654d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe654d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe654d-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md