Arcade
Open in tool →Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up.
Color
#fe3981
#fe3981
hex
#fe3981rgb
rgb(254, 57, 129)hsl
hsl(338, 99%, 61%)oklch
oklch(0.665 0.233 4.8)Closest name: Diva Pink (#fa427e)Relative luminance 0.2558
Colors that go with #fe3981
Charcoal, Light Sea Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fe3981: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fe3981 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Monzo's brand system and Gap's brand system put Blue beside #fe3981, as the accent.
Crimson #dc143c
shippedCrimson is paired with #fe3981 in 6 real palettes, including Snyk's brand system and Wise's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #fe3981: 5 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #fe3981 in 6 real palettes, including Night Market and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent.
Medium Sea Green #3cb371
split-complementshippedMedium Sea Green is a split-complement of #fe3981: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Red #ff0000
shippedRed is paired with #fe3981 in 4 real palettes, including Walgreens's brand system and Databricks's brand system, as the supporting colour.
Real palettes that use #fe3981
Tints & shades
Harmonies
Contrast
| #fe3981 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.43:1 | fail | pass | fail | |
Aaon black | 6.12:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe3981 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#fe3981 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fe3981
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fe3981 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fe3981-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md