Color

#fe3974

#fe3974
hex#fe3974
rgbrgb(254, 57, 116)
hslhsl(342, 99%, 61%)
oklchoklch(0.662 0.231 9.3)
Closest name: Diva Pink (#fa427e)Relative luminance 0.2526

Colors that go with #fe3974

Charcoal, Dodger Blue and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39fec3

#fe39d7 · #fe6039

#74fe39 · #3974fe

Split-complementary

Open in tool →

#39fe60 · #39d7fe

#d7fe39 · #39fec3 · #6039fe

Contrast

#fe3974 as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #e90147 as the text (4.61:1)
  • AAA: use #b20136 as the text (7.12:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.05:1passpassfail
  • AAA: use #fe5d8d as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe3974 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe3974 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe3974
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe3974 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe3974-c49ca3-62cb79-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md