Color

#fe2a31

#fe2a31
hex#fe2a31
rgbrgb(254, 42, 49)
hslhsl(358, 99%, 58%)
oklchoklch(0.642 0.241 26.3)
Closest name: red (#ff0000)Relative luminance 0.2295

Colors that go with #fe2a31

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2afef7

#fe2a9b · #fe8d2a

#31fe2a · #2a31fe

Split-complementary

Open in tool →

#2afe8d · #2a9bfe

#9bfe2a · #2afef7 · #8d2afe

Contrast

#fe2a31 as textRatioAAAA largeAAAFix
Aaon white
3.76:1failpassfail
  • AA: use #e90109 as the text (4.69:1)
  • AAA: use #b20107 as the text (7.24:1)
  • AA: or shift the background to #1c1c1c (4.54:1)
Aaon black
5.59:1passpassfail
  • AAA: use #fe6267 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe2a31 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fe2a31 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe2a31
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe2a31 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe2a31-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md