Color

#fd5a44

#fd5a44
hex#fd5a44
rgbrgb(253, 90, 68)
hslhsl(7, 98%, 63%)
oklchoklch(0.682 0.202 30.6)
Closest name: tomato (#ff6347)Relative luminance 0.2861

Colors that go with #fd5a44

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44e8fd

#fd448b · #fdb644

#44fd5a · #5a44fd

Split-complementary

Open in tool →

#44fdb6 · #448bfd

#8bfd44 · #44e8fd · #b644fd

Contrast

#fd5a44 as textRatioAAAA largeAAAFix
Aaon white
3.12:1failpassfail
  • AA: use #e81d02 as the text (4.56:1)
  • AAA: use #b11602 as the text (7.04:1)
  • AA: or shift the background to #2b2b2b (4.53:1)
Aaon black
6.72:1passpassfail
  • AAA: use #fd634e as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5a44 as the background.

Brands using this color

Fonts for this mood

#fd5a44 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd5a44
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd5a44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd5a44-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md