Color

#fd4e60

#fd4e60
hex#fd4e60
rgbrgb(253, 78, 96)
hslhsl(354, 98%, 65%)
oklchoklch(0.674 0.21 19.2)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2718

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4efdec

#fd4eb7 · #fd944e

#60fd4e · #4e60fd

Split-complementary

Open in tool →

#4efd94 · #4eb7fd

#b7fd4e · #4efdec · #944efd

Contrast

#fd4e60 as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #ed021a as the text (4.54:1)
  • AAA: use #b10213 as the text (7.27:1)
  • AA: or shift the background to #262626 (4.64:1)
Aaon black
6.44:1passpassfail
  • AAA: use #fd6272 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4e60 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd4e60 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4e60
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4e60 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4e60-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md