Color

#fd3044

#fd3044
hex#fd3044
rgbrgb(253, 48, 68)
hslhsl(354, 98%, 59%)
oklchoklch(0.645 0.236 22.7)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2341

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30fde8

#fd30ab · #fd8230

#44fd30 · #3044fd

Split-complementary

Open in tool →

#30fd82 · #30abfd

#abfd30 · #30fde8 · #8230fd

Contrast

#fd3044 as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #ed021a as the text (4.54:1)
  • AAA: use #b10213 as the text (7.27:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.68:1passpassfail
  • AAA: use #fd6272 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd3044 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd3044 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd3044
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd3044 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd3044-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md