Color

#fd4e54

#fd4e54
hex#fd4e54
rgbrgb(253, 78, 84)
hslhsl(358, 98%, 65%)
oklchoklch(0.672 0.211 23.1)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2697

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4efdf7

#fd4eac · #fda04e

#54fd4e · #4e54fd

Split-complementary

Open in tool →

#4efda0 · #4eacfd

#acfd4e · #4efdf7 · #a04efd

Contrast

#fd4e54 as textRatioAAAA largeAAAFix
Aaon white
3.28:1failpassfail
  • AA: use #ed020a as the text (4.55:1)
  • AAA: use #b10208 as the text (7.29:1)
  • AA: or shift the background to #262626 (4.61:1)
Aaon black
6.39:1passpassfail
  • AAA: use #fd6268 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4e54 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd4e54 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4e54
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4e54 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4e54-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md