Color

#fd4973

#fd4973
hex#fd4973
rgbrgb(253, 73, 115)
hslhsl(346, 98%, 64%)
oklchoklch(0.673 0.216 11.7)
Closest name: Diva Pink (#fa427e)Relative luminance 0.2689

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49fdd3

#fd49cd · #fd7949

#73fd49 · #4973fd

Split-complementary

Open in tool →

#49fd79 · #49cdfd

#cdfd49 · #49fdd3 · #7949fd

Contrast

#fd4973 as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #e80238 as the text (4.67:1)
  • AAA: use #b1022b as the text (7.21:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.38:1passpassfail
  • AAA: use #fd5d83 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4973 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd4973 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4973
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4973 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4973-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md