Color

#fd4967

#fd4967
hex#fd4967
rgbrgb(253, 73, 103)
hslhsl(350, 98%, 64%)
oklchoklch(0.67 0.215 15.9)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2663

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#49fddf

#fd49c1 · #fd8549

#67fd49 · #4967fd

Split-complementary

Open in tool →

#49fd85 · #49c1fd

#c1fd49 · #49fddf · #8549fd

Contrast

#fd4967 as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #ed022a as the text (4.52:1)
  • AAA: use #b1021f as the text (7.25:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.33:1passpassfail
  • AAA: use #fd5d78 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4967 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd4967 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4967
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4967 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4967-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md