Color

#fd322b

#fd322b
hex#fd322b
rgbrgb(253, 50, 43)
hslhsl(2, 98%, 58%)
oklchoklch(0.644 0.237 28.3)
Closest name: red (#ff0000)Relative luminance 0.2334

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bf6fd

#fd2b8d · #fd9b2b

#2bfd32 · #322bfd

Split-complementary

Open in tool →

#2bfd9b · #2b8dfd

#8dfd2b · #2bf6fd · #9b2bfd

Contrast

#fd322b as textRatioAAAA largeAAAFix
Aaon white
3.71:1failpassfail
  • AA: use #ed0a02 as the text (4.52:1)
  • AAA: use #b10802 as the text (7.23:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.67:1passpassfail
  • AAA: use #fd635d as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd322b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd322b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd322b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd322b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd322b-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md