Color

#fe9490

#fe9490
hex#fe9490
rgbrgb(254, 148, 144)
hslhsl(2, 98%, 78%)
oklchoklch(0.777 0.128 22.7)
Closest name: Candy (#ff9b87)Relative luminance 0.4426

Colors that go with #fe9490

Charcoal, Dark Turquoise and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90fafe

#fe90c3 · #fecb90

#90fe94 · #9490fe

Split-complementary

Open in tool →

#90fecb · #90c3fe

#c3fe90 · #90fafe · #cb90fe

Contrast

#fe9490 as textRatioAAAA largeAAAFix
Aaon white
2.13:1failfailfail
  • AA: use #ed0a02 as the text (4.52:1)
  • AAA: use #b10802 as the text (7.23:1)
  • AA: or shift the background to #424242 (4.72:1)
  • AAA: or shift the background to #262626 (7.1:1)
Aaon black
9.85:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe9490 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe9490 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe9490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe9490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe9490-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md