Color

#fd4a44

#fd4a44
hex#fd4a44
rgbrgb(253, 74, 68)
hslhsl(2, 98%, 63%)
oklchoklch(0.666 0.216 26.8)
Closest name: Blood Burst (#ff474c)Relative luminance 0.262

Colors that go with #fd4a44

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44f7fd

#fd449a · #fda744

#44fd4a · #4a44fd

Split-complementary

Open in tool →

#44fda7 · #449afd

#9afd44 · #44f7fd · #a744fd

Contrast

#fd4a44 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #ed0a02 as the text (4.52:1)
  • AAA: use #b10802 as the text (7.23:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.24:1passpassfail
  • AAA: use #fd635d as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4a44 as the background.

Brands using this color

Fonts for this mood

#fd4a44 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4a44
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4a44 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4a44-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md