Arcade
Open in tool →Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up.
Color
#fd307f
#fd307f
hex
#fd307frgb
rgb(253, 48, 127)hsl
hsl(337, 98%, 59%)oklch
oklch(0.657 0.239 4.5)Closest name: Diva Pink (#fa427e)Relative luminance 0.2453
Colors that go with #fd307f
Charcoal, Light Sea Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd307f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fd307f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped5 real palettes, including Monzo's brand system and native Cybersecurity's brand system put Blue beside #fd307f, as the accent.
Crimson #dc143c
shippedCrimson is paired with #fd307f in 5 real palettes, including Snyk's brand system and Wise's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #fd307f: 4 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #fd307f in 7 real palettes, including Night Market and Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system, as the accent.
Mustard Yellow #ffdb58
shipped4 real palettes, including Diner and Crayon Box put Mustard Yellow beside #fd307f, as the accent.
Taupe #483c32
shippedTaupe is paired with #fd307f in 6 real palettes, including Airbnb's brand system and Crayon Box, as the text colour against it.
Real palettes that use #fd307f
Tints & shades
Harmonies
Contrast
| #fd307f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.56:1 | fail | pass | fail | |
Aaon black | 5.91:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd307f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#fd307f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fd307f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fd307f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fd307f-c49ca7-62cb70-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md