Color

#fd304f

#fd304f
hex#fd304f
rgbrgb(253, 48, 79)
hslhsl(351, 98%, 59%)
oklchoklch(0.647 0.235 19.8)
Closest name: Blazing Dragonfruit (#ff0054)Relative luminance 0.2356

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30fdde

#fd30b5 · #fd7830

#4ffd30 · #304ffd

Split-complementary

Open in tool →

#30fd78 · #30b5fd

#b5fd30 · #30fdde · #7830fd

Contrast

#fd304f as textRatioAAAA largeAAAFix
Aaon white
3.68:1failpassfail
  • AA: use #ed0226 as the text (4.53:1)
  • AAA: use #b1021c as the text (7.25:1)
  • AA: or shift the background to #1c1c1c (4.64:1)
Aaon black
5.71:1passpassfail
  • AAA: use #fd627a as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd304f as the background.

Brands using this color

Fonts for this mood

#fd304f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd304f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd304f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd304f-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md