Color

#fb323f

#fb323f
hex#fb323f
rgbrgb(251, 50, 63)
hslhsl(356, 96%, 59%)
oklchoklch(0.643 0.233 24.1)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2315

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#32fbed

#fb32a4 · #fb8932

#3ffb32 · #323ffb

Split-complementary

Open in tool →

#32fb89 · #32a4fb

#a4fb32 · #32fbed · #8932fb

Contrast

#fb323f as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #eb0514 as the text (4.6:1)
  • AAA: use #b4040f as the text (7.08:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.63:1passpassfail
  • AAA: use #fc646e as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fb323f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fb323f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fb323f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fb323f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fb323f-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md