Color

#f70240

#f70240
hex#f70240
rgbrgb(247, 2, 64)
hslhsl(345, 98%, 49%)
oklchoklch(0.618 0.248 20.4)
Closest name: Barberry (#ee1133)Relative luminance 0.2019

Colors that go with #f70240

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02f7ba

#f702ba · #f74002

#40f702 · #0240f7

Split-complementary

Open in tool →

#02f740 · #02baf7

#baf702 · #02f7ba · #4002f7

Contrast

#f70240 as textRatioAAAA largeAAAFix
Aaon white
4.17:1failpassfail
  • AA: use #e8023c as the text (4.66:1)
  • AAA: use #b1022e as the text (7.2:1)
  • AA: or shift the background to #0f0f0f (4.6:1)
Aaon black
5.04:1passpassfail
  • AAA: use #fd5d85 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f70240 as the background.

Brands using this color

Fonts for this mood

#f70240 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f70240
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f70240 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f70240-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md