Color

#f53d53

#f53d53
hex#f53d53
rgbrgb(245, 61, 83)
hslhsl(353, 90%, 60%)
oklchoklch(0.643 0.218 19.8)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2337

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3df5df

#f53dae · #f5843d

#53f53d · #3d53f5

Split-complementary

Open in tool →

#3df584 · #3daef5

#aef53d · #3df5df · #843df5

Contrast

#f53d53 as textRatioAAAA largeAAAFix
Aaon white
3.7:1failpassfail
  • AA: use #e90c26 as the text (4.62:1)
  • AAA: use #b3091d as the text (7.06:1)
  • AA: or shift the background to #1c1c1c (4.61:1)
Aaon black
5.67:1passpassfail
  • AAA: use #f76475 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f53d53 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f53d53 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f53d53
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f53d53 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f53d53-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md