Color

#f3724f

#f3724f
hex#f3724f
rgbrgb(243, 114, 79)
hslhsl(13, 87%, 63%)
oklchoklch(0.699 0.167 36.1)
Closest name: Camellia (#f6685a)Relative luminance 0.3165

Colors that go with #f3724f

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f3724f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4fcff3

#f34f7d · #f3c44f

#4ff372 · #724ff3

Split-complementary

Open in tool →

#4ff3c4 · #4f7df3

#7df34f · #4fcff3 · #c44ff3

Contrast

#f3724f as textRatioAAAA largeAAAFix
Aaon white
2.86:1failfailfail
  • AA: use #db3b0f as the text (4.52:1)
  • AAA: use #a22c0b as the text (7.24:1)
  • AA: or shift the background to #303030 (4.61:1)
  • AAA: or shift the background to #050505 (7.11:1)
Aaon black
7.33:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f3724f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#f3724f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f3724f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f3724f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f3724f-c4a99c-62cbaf-2d281f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md