Color

#f35d12

#f35d12
hex#f35d12
rgbrgb(243, 93, 18)
hslhsl(20, 90%, 51%)
oklchoklch(0.666 0.198 41.1)
Closest name: Basketball (#ee6730)Relative luminance 0.2693

Colors that go with #f35d12

Cadet Blue, Charcoal and Dodger Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12a8f3

#f31237 · #f3cd12

#12f35d · #5d12f3

Split-complementary

Open in tool →

#12f3cd · #1237f3

#37f312 · #12a8f3 · #cd12f3

Contrast

#f35d12 as textRatioAAAA largeAAAFix
Aaon white
3.29:1failpassfail
  • AA: use #cb4b0b as the text (4.61:1)
  • AAA: use #9b3908 as the text (7.04:1)
  • AA: or shift the background to #262626 (4.6:1)
Aaon black
6.39:1passpassfail
  • AAA: use #f46d2a as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f35d12 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f35d12 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f35d12
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f35d12 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f35d12-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md