Color

#f04800

#f04800
hex#f04800
rgbrgb(240, 72, 0)
hslhsl(18, 100%, 47%)
oklchoklch(0.638 0.213 37)
Closest name: Baptism by Fire (#e6490b)Relative luminance 0.2316

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00a8f0

#f00030 · #f0c000

#00f048 · #4800f0

Split-complementary

Open in tool →

#00f0c0 · #0030f0

#30f000 · #00a8f0 · #c000f0

Contrast

#f04800 as textRatioAAAA largeAAAFix
Aaon white
3.73:1failpassfail
  • AA: use #d64000 as the text (4.57:1)
  • AAA: use #a33100 as the text (7.01:1)
  • AA: or shift the background to #1c1c1c (4.57:1)
Aaon black
5.63:1passpassfail
  • AAA: use #ff621f as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f04800 as the background.

Brands using this color

Fonts for this mood

#f04800 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f04800
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f04800 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f04800-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md