Color

#f04738

#f04738
hex#f04738
rgbrgb(240, 71, 56)
hslhsl(5, 86%, 58%)
oklchoklch(0.64 0.208 29.2)
Closest name: Angry Flamingo (#f04e45)Relative luminance 0.2332

Colors that go with #f04738

Cadet Blue, Charcoal and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38e1f0

#f03885 · #f0a338

#38f047 · #4738f0

Split-complementary

Open in tool →

#38f0a3 · #3885f0

#85f038 · #38e1f0 · #a338f0

Contrast

#f04738 as textRatioAAAA largeAAAFix
Aaon white
3.71:1failpassfail
  • AA: use #e42311 as the text (4.62:1)
  • AAA: use #af1b0d as the text (7.03:1)
  • AA: or shift the background to #1c1c1c (4.6:1)
Aaon black
5.66:1passpassfail
  • AAA: use #f36a5e as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f04738 as the background.

Brands using this color

Fonts for this mood

#f04738 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f04738
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f04738 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f04738-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md