Color

#f01973

#f01973
hex#f01973
rgbrgb(240, 25, 115)
hslhsl(335, 88%, 52%)
oklchoklch(0.621 0.24 4.9)
Closest name: Borderline Pink (#ee1166)Relative luminance 0.2046

Colors that go with #f01973

Gold, Dark Cyan and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #f01973

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#19f097

#f019de · #f02b19

#73f019 · #1973f0

Split-complementary

Open in tool →

#19f02b · #19def0

#def019 · #19f097 · #2b19f0

Contrast

#f01973 as textRatioAAAA largeAAAFix
Aaon white
4.12:1failpassfail
  • AA: use #e60f68 as the text (4.53:1)
  • AAA: use #ad0b4e as the text (7.16:1)
  • AA: or shift the background to #121212 (4.54:1)
Aaon black
5.09:1passpassfail
  • AAA: use #f5619f as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f01973 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f01973 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f01973
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f01973 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f01973-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md