Color
#f00524
#f00524rgb(240, 5, 36)hsl(352, 96%, 48%)oklch(0.602 0.243 25.9)Colors that go with #f00524
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f00524: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #f00524 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #f00524: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #f00524 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #f00524, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #f00524: 6 real palettes, including Pepsi's brand system and Walgreens's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f00524: 18 real palettes, including ElevenLabs's brand system and Netflix's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #f00524: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #f00524
Tints & shades
Harmonies
Contrast
| #f00524 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.42:1 | fail | pass | fail | |
Aaon black | 4.75:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f00524 as the background.
Brands using this color
- Mattelsecondary · #ee0024 · Δ0.485
- Pringlessecondary · #ea002a · Δ1.39
- Pizza Hutsecondary · #e91c24 · Δ1.43
- ElevenLabsprimary · #f41a2f · Δ1.447
- ElevenLabssecondary · #f41a2f · Δ1.447
- Verceldanger · #ee0000 · Δ1.568
- LGsecondary · #ea1917 · Δ1.589
- Tindersecondary · #ec180e · Δ1.65
- native Cybersecuritysecondary · #ec0000 · Δ1.747
- AliExpresssecondary · #ea0934 · Δ1.766
- Wiredsecondary · #eb0000 · Δ1.864
- Twitchaccent · #eb0400 · Δ1.867
- Formula 1accent · #e8002d · Δ1.87
- Gatoradesecondary · #ea0000 · Δ1.995
Fonts for this mood
#f00524 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #f00524 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/f00524-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md