Golden Hour
Open in tool →Apricot into coral into plum — a sunset flattened to three tokens, with the plum doubling as the twilight text colour.
Color
#ef5d69
#ef5d69
hex
#ef5d69rgb
rgb(239, 93, 105)hsl
hsl(355, 82%, 65%)oklch
oklch(0.67 0.18 18.5)Closest name: Aphrodisiac (#e35a63)Relative luminance 0.272
Colors that go with #ef5d69
Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
complementaryshippedCadet Blue sits directly opposite #ef5d69 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ef5d69: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue #0000ff
shippedBlue is paired with #ef5d69 in 8 real palettes, including Monzo's brand system and Glossier's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #ef5d69 in 6 real palettes, including Snyk's brand system and Redfin's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #ef5d69 in 10 real palettes, including PlanetScale's brand system and Postman's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Dodger Blue #1e90ff
shippedDodger Blue is paired with #ef5d69 in 7 real palettes, including Figma's brand system and Databricks's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #ef5d69 in 4 real palettes, including Ember and Maple, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #ef5d69
Tints & shades
Harmonies
Contrast
| #ef5d69 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.26:1 | fail | pass | fail | |
Aaon black | 6.44:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef5d69 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#ef5d69 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #ef5d69
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #ef5d69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/ef5d69-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md