Color

#ef3d2a

#ef3d2a
hex#ef3d2a
rgbrgb(239, 61, 42)
hslhsl(6, 86%, 55%)
oklchoklch(0.628 0.217 30.2)
Closest name: Arcade Fire (#ee3311)Relative luminance 0.2186

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2adbef

#ef2a79 · #efa02a

#2aef3d · #3d2aef

Split-complementary

Open in tool →

#2aefa0 · #2a79ef

#79ef2a · #2adbef · #a02aef

Contrast

#ef3d2a as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #e42611 as the text (4.58:1)
  • AAA: use #ab1d0d as the text (7.21:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.37:1passpassfail
  • AAA: use #f36d5e as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef3d2a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef3d2a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef3d2a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef3d2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef3d2a-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md