Color

#ef394b

#ef394b
hex#ef394b
rgbrgb(239, 57, 75)
hslhsl(354, 85%, 58%)
oklchoklch(0.628 0.216 21.2)
Closest name: Angry Flamingo (#f04e45)Relative luminance 0.2178

Colors that go with #ef394b

Cadet Blue, Amber and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ef394b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39efdd

#ef39a6 · #ef8239

#4bef39 · #394bef

Split-complementary

Open in tool →

#39ef82 · #39a6ef

#a6ef39 · #39efdd · #8239ef

Contrast

#ef394b as textRatioAAAA largeAAAFix
Aaon white
3.92:1failpassfail
  • AA: use #e71328 as the text (4.64:1)
  • AAA: use #af0e1e as the text (7.23:1)
  • AA: or shift the background to #171717 (4.57:1)
Aaon black
5.36:1passpassfail
  • AAA: use #f36876 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef394b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ef394b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef394b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef394b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef394b-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md