Color

#ef1a61

#ef1a61
hex#ef1a61
rgbrgb(239, 26, 97)
hslhsl(340, 87%, 52%)
oklchoklch(0.615 0.236 10.9)
Closest name: Borderline Pink (#ee1166)Relative luminance 0.1995

Colors that go with #ef1a61

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ef1a61

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1aefa8

#ef1acc · #ef3e1a

#61ef1a · #1a61ef

Split-complementary

Open in tool →

#1aef3e · #1accef

#ccef1a · #1aefa8 · #3e1aef

Contrast

#ef1a61 as textRatioAAAA largeAAAFix
Aaon white
4.21:1failpassfail
  • AA: use #e51057 as the text (4.62:1)
  • AAA: use #b00c43 as the text (7.05:1)
  • AA: or shift the background to #0f0f0f (4.56:1)
Aaon black
4.99:1passpassfail
  • AAA: use #f46292 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef1a61 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ef1a61 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ef1a61
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ef1a61 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ef1a61-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md