Color

#ed738d

#ed738d
hex#ed738d
rgbrgb(237, 115, 141)
hslhsl(347, 77%, 69%)
oklchoklch(0.705 0.152 8.4)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3219

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73edd2

#ed73ca · #ed9673

#8ded73 · #738ded

Split-complementary

Open in tool →

#73ed96 · #73caed

#caed73 · #73edd2 · #9673ed

Contrast

#ed738d as textRatioAAAA largeAAAFix
Aaon white
2.82:1failfailfail
  • AA: use #e3264f as the text (4.51:1)
  • AAA: use #ac1637 as the text (7.18:1)
  • AA: or shift the background to #303030 (4.67:1)
  • AAA: or shift the background to #0a0a0a (7.01:1)
Aaon black
7.44:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed738d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed738d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed738d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed738d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed738d-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md