Color

#ed5a72

#ed5a72
hex#ed5a72
rgbrgb(237, 90, 114)
hslhsl(350, 80%, 64%)
oklchoklch(0.665 0.181 13.7)
Closest name: Aphrodisiac (#e35a63)Relative luminance 0.2653

Colors that go with #ed5a72

Cadet Blue, Charcoal and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5aedd4

#ed5abc · #ed8b5a

#72ed5a · #5a72ed

Split-complementary

Open in tool →

#5aed8b · #5abced

#bced5a · #5aedd4 · #8b5aed

Contrast

#ed5a72 as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #e61e3f as the text (4.54:1)
  • AAA: use #ae132d as the text (7.17:1)
  • AA: or shift the background to #262626 (4.54:1)
Aaon black
6.31:1passpassfail
  • AAA: use #ef6c82 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed5a72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed5a72 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed5a72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed5a72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed5a72-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md