Color

#ed431d

#ed431d
hex#ed431d
rgbrgb(237, 67, 29)
hslhsl(11, 85%, 52%)
oklchoklch(0.629 0.212 33.6)
Closest name: Baptism by Fire (#e6490b)Relative luminance 0.2211

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dc6ed

#ed1d5e · #edab1d

#1ded43 · #431ded

Split-complementary

Open in tool →

#1dedab · #1d5eed

#5eed1d · #1dc6ed · #ab1ded

Contrast

#ed431d as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #de3712 as the text (4.51:1)
  • AAA: use #a5290d as the text (7.18:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.42:1passpassfail
  • AAA: use #f16e50 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed431d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed431d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed431d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed431d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed431d-c4a89c-62cbab-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md