Color

#ed405a

#ed405a
hex#ed405a
rgbrgb(237, 64, 90)
hslhsl(351, 83%, 59%)
oklchoklch(0.633 0.208 17.3)
Closest name: Bat’s Blood Soup (#ee3366)Relative luminance 0.2241

Colors that go with #ed405a

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #ed405a

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40edd3

#ed40b0 · #ed7c40

#5aed40 · #405aed

Split-complementary

Open in tool →

#40ed7c · #40b0ed

#b0ed40 · #40edd3 · #7c40ed

Contrast

#ed405a as textRatioAAAA largeAAAFix
Aaon white
3.83:1failpassfail
  • AA: use #e91635 as the text (4.53:1)
  • AAA: use #b11029 as the text (7.06:1)
  • AA: or shift the background to #1a1a1a (4.54:1)
Aaon black
5.48:1passpassfail
  • AAA: use #f16a7e as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed405a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ed405a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed405a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed405a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed405a-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md