Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Color
#7c40ed
#7c40ed
hex
#7c40edrgb
rgb(124, 64, 237)hsl
hsl(261, 83%, 59%)oklch
oklch(0.548 0.241 292.4)Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1407
Colors that go with #7c40ed
Midnight Blue, Olive Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Midnight Blue #191970
shipped5 real palettes, including Lavender Haze and Discord's brand system put Midnight Blue beside #7c40ed, as that palette's text colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #7c40ed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7c40ed: softer than #000 and cool enough to feel like part of the same palette.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7c40ed: 3 real palettes, including Render's brand system and Calm's brand system, as the supporting colour.
Light Sky Blue #87cefa
shippedLight Sky Blue is paired with #7c40ed in 3 real palettes, including Calm's brand system and Sentry's brand system, as the supporting colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #7c40ed in 3 real palettes, including Indigo SaaS and Console Light, as the accent.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7c40ed's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Taupe #483c32
shippedTaupe is paired with #7c40ed in 3 real palettes, including Obsidian's brand system and Superhuman's brand system, as that palette's text colour.
Real palettes that use #7c40ed
Tints & shades
Harmonies
Contrast
| #7c40ed as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.51:1 | pass | pass | fail |
|
Aaon black | 3.81:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7c40ed as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#7c40ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7c40ed
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7c40ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7c40ed-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md