Color

#ec7490

#ec7490
hex#ec7490
rgbrgb(236, 116, 144)
hslhsl(346, 76%, 69%)
oklchoklch(0.706 0.15 7)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3234

Colors that go with #ec7490

Charcoal, Light Sea Green and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74ecd0

#ec74cc · #ec9474

#90ec74 · #7490ec

Split-complementary

Open in tool →

#74ec94 · #74ccec

#ccec74 · #74ecd0 · #9474ec

Contrast

#ec7490 as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #e22853 as the text (4.5:1)
  • AAA: use #ab173a as the text (7.2:1)
  • AA: or shift the background to #303030 (4.69:1)
  • AAA: or shift the background to #0a0a0a (7.04:1)
Aaon black
7.47:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec7490 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ec7490 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec7490
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec7490 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec7490-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md