Color

#ec9474

#ec9474
hex#ec9474
rgbrgb(236, 148, 116)
hslhsl(16, 76%, 69%)
oklchoklch(0.75 0.116 40.7)
Closest name: darksalmon (#e9967a)Relative luminance 0.4027

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74ccec

#ec7490 · #ecd074

#74ec94 · #9474ec

Split-complementary

Open in tool →

#74ecd0 · #7490ec

#90ec74 · #74ccec · #d074ec

Contrast

#ec9474 as textRatioAAAA largeAAAFix
Aaon white
2.32:1failfailfail
  • AA: use #ca4a1c as the text (4.66:1)
  • AAA: use #993815 as the text (7.16:1)
  • AA: or shift the background to #3d3d3d (4.68:1)
  • AAA: or shift the background to #1f1f1f (7.11:1)
Aaon black
9.05:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ec9474 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#ec9474 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ec9474
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ec9474 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ec9474-c4ab9c-62cbb4-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md