Color

#d074ec

#d074ec
hex#d074ec
rgbrgb(208, 116, 236)
hslhsl(286, 76%, 69%)
oklchoklch(0.706 0.19 317.9)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3196

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90ec74

#9474ec · #ec74cc

#ecd074 · #74ecd0

Split-complementary

Open in tool →

#ccec74 · #74ec94

#ec9474 · #90ec74 · #74ccec

Contrast

#d074ec as textRatioAAAA largeAAAFix
Aaon white
2.84:1failfailfail
  • AA: use #b931e3 as the text (4.55:1)
  • AAA: use #8f18b4 as the text (7.1:1)
  • AA: or shift the background to #303030 (4.65:1)
  • AAA: or shift the background to #080808 (7.05:1)
Aaon black
7.39:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d074ec as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d074ec reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d074ec
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d074ec and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d074ec-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md