Color

#e96958

#e96958
hex#e96958
rgbrgb(233, 105, 88)
hslhsl(7, 77%, 63%)
oklchoklch(0.674 0.162 29.6)
Closest name: Terracotta (#e2725b)Relative luminance 0.2813

Colors that go with #e96958

Cadet Blue, Charcoal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e96958

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#58d8e9

#e95890 · #e9b258

#58e969 · #6958e9

Split-complementary

Open in tool →

#58e9b2 · #5890e9

#90e958 · #58d8e9 · #b258e9

Contrast

#e96958 as textRatioAAAA largeAAAFix
Aaon white
3.17:1failpassfail
  • AA: use #dd331d as the text (4.6:1)
  • AAA: use #a72716 as the text (7.13:1)
  • AA: or shift the background to #292929 (4.59:1)
Aaon black
6.63:1passpassfail
  • AAA: use #ea7161 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e96958 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#e96958 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e96958
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e96958 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e96958-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md