Color

#e77989

#e77989
hex#e77989
rgbrgb(231, 121, 137)
hslhsl(351, 70%, 69%)
oklchoklch(0.704 0.136 12)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3247

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#79e7d7

#e779c1 · #e79f79

#89e779 · #7989e7

Split-complementary

Open in tool →

#79e79f · #79c1e7

#c1e779 · #79e7d7 · #9f79e7

Contrast

#e77989 as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #db334c as the text (4.58:1)
  • AAA: use #a91e33 as the text (7.19:1)
  • AA: or shift the background to #333333 (4.51:1)
  • AAA: or shift the background to #0a0a0a (7.07:1)
Aaon black
7.49:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e77989 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e77989 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e77989
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e77989 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e77989-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md