Color

#e74940

#e74940
hex#e74940
rgbrgb(231, 73, 64)
hslhsl(3, 78%, 58%)
oklchoklch(0.628 0.196 27.5)
Closest name: Blazing (#e94e41)Relative luminance 0.2212

Colors that go with #e74940

Cadet Blue, Charcoal and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40dfe7

#e7408c · #e79c40

#40e749 · #4940e7

Split-complementary

Open in tool →

#40e79c · #408ce7

#8ce740 · #40dfe7 · #9c40e7

Contrast

#e74940 as textRatioAAAA largeAAAFix
Aaon white
3.87:1failpassfail
  • AA: use #e42a21 as the text (4.51:1)
  • AAA: use #ac1d15 as the text (7.14:1)
  • AA: or shift the background to #171717 (4.63:1)
Aaon black
5.42:1passpassfail
  • AAA: use #ec7069 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e74940 as the background.

Brands using this color

Fonts for this mood

#e74940 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e74940
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e74940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e74940-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md